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Why ServiceNow is putting $40 million into Indian banking tech

24 Jul6 min read· 📷 Kayla Linero

ServiceNow has invested $40 million in Indian financial software specialist BusinessNext. The strategic deal aims to scale AI-powered '' workflows across the Asia-Pacific region.

$40 million

ServiceNow Investment Amount

⏳ Time Machine

How today’s news fits into the bigger picture

  1. 2001

    BusinessNext founded

    The company was founded in India, focusing on building custom database software for financial enterprises.

  2. 2018

    Salesforce acquires MuleSoft

    Salesforce bought MuleSoft for $6.5 billion to integrate legacy systems, proving the massive value of enterprise middleware.

  3. 2023

    CRMnext rebrands

    The company rebranded to BusinessNext to emphasize its focus on end-to-end AI banking workflows beyond just basic customer relationship management.

  4. Today

    ServiceNow invests $40 million in Indian banking software developer BusinessNext.

  5. What happens next?

    Co-developed autonomous banking platforms will launch in Southeast Asia by December 2026.

On Thursday, July 23, 2026, US enterprise software giant ServiceNow announced a strategic $40 million investment in BusinessNext, an Indian banking software specialist. BusinessNext builds specialized customer relation platforms and will use the funding to scale 'autonomous banking' solutions. Unlike generic CRM software, BusinessNext has spent over two decades customizing its code for heavily regulated, large-scale public and private sector banks in India. The joint platform targets Southeast Asian markets, aiming to automate complex banking tasks like instant loan underwriting and digital dispute resolution, transforming how banks operate without human intervention.

💭 If you're wondering…

It is a banking system where AI handles complex customer service and back-office tasks like checking credit scores and releasing loans without human help.

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